In the modern day, many types of mannequins available in market and it would be a mistake to try to use the generic mannequins for different type of business purpose. Mannequins are an important element in a retailer's marketing strategy. They -
- Differentiate your store from the competition.
- Establish a connection with your target customers.
- Communicate with the marketplace.
Positioning and Image : - The mannequin’s category and style represent your business and help to determine who you are pitching your image and product, and should be considered in conjunction with your overall marketing strategy. Boutique, high-end fashion, and funky style, vintage - the style of "female mannequin" you choose basically for showing and attracting feminine customers or consumers.
Style, Shape & Age Demographics : - Choose that mannequins who are much with for your target demographic, and before buy mannequins survey your target public to find out how they see themselves. I know of one instance where a marketer was pushing a "flirty", "sexy" image, but when they finally did a survey they found out that their target community actually perceived themselves as more traditional and old-fashioned. And they realized that their previous promotion and strategy was waste their time or money. To target a certain market sector represent your business image that sector considers they to be - DON'T GUESS. The mannequins need to forward that image as well.
Mannequins should be Unique : - The mannequin are like model, independently represent your business among the consumers and its style help to your target demographics in so far as shape style, attitude, mood and finish. But the best mannequins are customized further. They are sculpted to the cut and style of clothing that is to be displayed, so that no pinning is necessary and the garments are shown in the best possible manner. This makes then far more attractiveness to potential buyers.
Female Mannequin Can Up-sell Your Customers : - The female mannequin acts as a point of sale aid that not only enhances the garments but shows immediately how pairings of different items of clothing actually look together. It can be hard for customers to try and envisage this. Displaying garments on a mannequin present immediately how they actually look and the customer's took purchasing decision.
In addition, accessory items such as shoes, hats, scarves, gloves etc. can all be displayed on a mannequin, providing a complete outfit. This increases the chance of customers buying further items, which makes mannequins a very effective sales aid. A female mannequin and how it is dressed can provide a complete visual image of new fashion ideas and concepts, and sell the target audience this.
Advertise Yourself : - A mannequin can also be used to advertise the store by capturing the passing customer's attention and attractive them to enter and examine the items for sale. Naturally the mannequin needs to be representing business outstandingly with the shop's entire visual-merchandising strategy. With help of mannequins you can attract consumers and gain profits, so make sure your mannequins match and enhance the background and design of the store.
For mannequin solutions over USA, Modern Store Fixtures one of the best retail store design and custom store fixtures manufacturing company in New York and New Jersey (U.S.A). We serve with wide experience and capabilities to design your retail store that help to attract customers towards respective businesses.
